corporate volunteers

Unless you’ve had your head in the sand, you can’t have missed the fact that Volunteerism is “in”. It’s a hot topic in the news, on the streets, and by the water coolers. And, more than ever, everyone wants a piece of it! We believe very strongly that these corporate promotions (e.g. Disney's "Give a Day. Get a Disney Day" and the American Express Member Projects) represent an unprecedented opportunity for organizations. While the “Give a Day. Get a Disney Day” campaign, for example, may bring new volunteers to your doors with a plan to simply give a day, organizations can view this as a gateway to cultivate their deeper involvement.

You have heard it (we’re sure of that) and we ourselves have said it (many times) over the past few months: The numbers of skilled individuals seeking meaningful volunteer work has increased dramatically as millions deal with lay-offs or cut-backs and seek new skills to remain competitive in a challenging job market. But, what about those small business owners whose work has slowed down, but not closed down?  They, too, are seeking ways to meaningfully engage with the community, keep their employees busy, and cultivate marketable relationships for the future. 

So, what does this new spin on volunteering mean for your organization? It means that there are others out there seeking to develop relationships and you can take advantage.