Submitted by Beth Steinhorn on Thu, 12/10/2009 - 14:11.
by Jill Friedman Fixler and Beth Steinhorn
It's that time of
year, isn't it? No, not the holiday season! It's time for the year-end solicitation, right? We know
that, just like retailers depend on the holiday shopping season to bring them
into the black each year, nonprofits have come to rely on the year-end
solicitation to adjust the bottom line a bit more favorably. So, we'd like to share with you the Top Ten
reasons to ensure that your year-end solicitation strategy includes an
intentional and strategic "ask" directed to your volunteers....
