Submitted by Jill Friedman Fixler on Thu, 10/15/2009 - 16:27.
The past year has seen unprecedented attention and support for volunteerism and service (see blog from September 2, 2009) and, next week, there’s something else new: More than 60 TV shows will feature storylines that somehow incorporate volunteerism. According to the Entertainment Industry Foundation (EIF), the stories during next week’s shows will spotlight the power and personal benefits of service. This initiative is unprecedented in its scope and scale; never have so many networks and shows joined together to integrate volunteerism into their storylines. If inspired by what they see on their reality shows, sitcoms, hour-long dramas, soap operas, and talk shows, TV watchers can then log onto the EIF’s newly launched website www.iParticipate.org to connect to volunteer opportunities in their own community.
What does this mean for volunteer engagement professionals and the nonprofit community?
