skilled volunteer

Engaging Volunteers in Your Marketing Efforts: An Important Strategy

In a time when economic reports continue to bring challenging news to nonprofits, it’s rare to read about a resource that’s growing – but volunteers are a growing resource that can help your organization fulfill its strategic priorities. You can harness the abundant skills and interests of your volunteers and apply them towards your organization’s priorities, including marketing and communications.

Tell it. Show it. Tweak it. Interviewing for 21st Century Volunteer Leaders

Choosing the right volunteer to lead your important initiative means knowing more than the candidates’ basic skills and experience; choosing the right volunteer leader means learning about the candidates’ adaptability and ways of thinking – and learning those things without adding hours  to the interview and selection process.

In a world in which organizations are increasingly required to be nimble, creative, and entrepreneurial in management and program delivery, we must engage volunteer leaders who bring those traits to our table and who can partner with us in our efforts towards mission fulfillment. To identify which potential volunteers are nimble, creative, and entrepreneurial themselves, we recommend using a more behaviorally-based interviewing style.

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